An Exact Match Domain is basically a domain name with an exact keyword in it and the keyword should be related to something the owner wants to target (e.g. business, product or service). For example a business related to web hosting names would hugely benefit from a domain name like WebHosting.com (or .net, .org, .info). One of the biggest reasons is that Google and other search engines really love exact match domains with relevant content in the site thus ranking the website higher in SERPs (Search Engine Results Page)
There are also many more advantages when using Exact Match Domains and they are listed below:
- Many people searching for a specific keyword just write it on the address bar and add .com at the end, effectively landing on your website.
- Some keywords are very costly for Adwords publishers which means that if you have an Exact Match Domain with Adsense ads on the page, you are going to get paid a lot for a single click.
- If a certain keyword is searched a lot using a search engine, it will be noticed and the domain with Exact Match on keyword is going to rank higher.
- People like to click on an Exact Match Domain when using a search engine. Take a look at the picture below, would you visit that site? I’ll make it easy for you, yes you would!
